I am launching my Business of Selling workshop this year and wanted to give you a sneak peek at some of the content I am teaching you. In module 2: The Strategy, we cover how to create a selling calendar. Grab your planner or calendar…

Discount sales and markdowns are a way that retailers get customers into stores, but how does work with artists selling art? This blog post outlines 3 reasons why you should never have a sale, and suggest a couple of areas where an art sale can…

Looking to increase sales of artwork? It’s time to figure out some strategies that will assist you with your art entrepreneurship tasks! Selling more artwork gives you the financial resources to pay the bills, cover the costs of materials and hopefully afford to make more…

I once met an artist who refused to price his work. He wanted the potential buyer to set the price. He also wanted the maximum dollar amount he could get for the work. I asked him, if someone walked into your space today how much…

It’s time to work with a professional art photographer if leasing a camera, learning technical skills, photo-editing, and spending the time it takes to learn this already seems like too much. And while you may prefer to be involved in many processes of making your…

Documenting your artwork is one of the most important aspects besides making work itself. Documenting affects many key areas of your work. Here’s a shortlist of ways documentation affects your arts-related activities: grant applications and awards, marketing materials like business cards and postcards, acceptance into…

There are many venues to sell artwork, the gallery is just one space. Also consider including art fairs, marketplaces, and studios. These are the creative retail spaces where the business of art happens. With the art of the sale, especially for a luxury item like…

Now that you have begun your own art inventory or have a basic framework of information to work with here are some ideas to build it into a better inventory. A basic inventory will be in short a page. A thorough inventory can be a…

Inventory. Just the word tends to make artists cringe. Inventories list images of your body of work, descriptions, measurements, special exhibits and collections, and cost of goods. An art inventory is used as an accurate log of your body of work, a documentation of your…